Name: Nick Blacknell Position: Vice president, marketing Company: Plymouth Gin The job: Blacknell's job is to devise an international marketing strategy and implement it in Plymouth Gin's key markets worldwide ­ the US, Canada, UK, Spain and Japan. Blacknell said: "In the past we have had some presence in these areas, but we have just agreed a worldwide distribution with drinks company Maxxium so the opportunities for growth are outstanding." Blacknell will decide on marketing strategy ­ from PR to advertising to point of sale and trade promotions ­ with Maxxium's national distributors. Background: For the last three years Blacknell was a director of Ideal Brands ­ the brand development arm of Seagram UK. Seagram was Plymouth Gin's former distributor, and Blacknell worked closely with the account. Before that he spent the first eight years of his career at Oddbins, eventually becoming buying controller for spirits, wines and beer. {{PEOPLE MOVES }}

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