British gourmet popcorn brand Joe & Seph’s has won a contract to trial its products in US and Canadian retailers this autumn.

Founder Joseph Sopher began creating flavoured popcorn after trying it on business trips to the US 15 years ago.

He is preparing to ship four of its 20 popcorns to Canada this month for a September launch in 100 TJ Maxx Winners and HomeSense premium food halls.

The company hopes the products - goats cheese & black pepper, salted caramel, Belgian chocolate, and honey & hazelnut - will subsequently be rolled out to about 2,000 stores in Canada and the US.

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