Fever-Tree has appointed former Moët Hennessy (LMVH) business development director John Moreira to the newly created role of international director.
Moreira has worked for LMVH for 10 years in a variety of roles, most recently managing the international business for Belvedere Vodka.
“I am thrilled to be joining Fever-Tree at what is an extremely exciting time for the business,” he said. “International markets have been key to Fever-Tree’s growth over the past 10 years and I am looking forward to developing this area further.”
This summer, Fever-Tree launched its first canned products, which it said would allow it to tap opportunities in the travel and transport sectors.
In July, the business reported soaring sales of £24.1m, up 62%, in the first half of the year, with pre-tax profits up 68% to £7.2m.
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