"In an advertising world dominated by celebrities, sex and high production values, it's refreshing to see an ad that is genuinely funny and conveys a core message true to the product. The ad's appeal lies in the humour of the grizzly bear fighting off the John West man stealing its fish yet it gets across the key product benefit that the fish used in John West tuna is fresh. The best part is when the bear practises fighting moves. Let's have a version where he wins." {{MARKETING - P&P }}

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