John West is trying to net a more upmarket image for its new Scottish-sourced tinned sardines with a design featuring a painting of the sea.
The ‘Raging Sea’, by young artist Ewa Polanek, shows the area where the sardines are caught and will be featured on Wild Scottish Sardines (rsp: £1.29 for 110g), the latest launch from John West.
John West marketing manager Jane Hilton said: “The packaging will offer added value to our consumers, especially as it offers a unique insight into where John West Scottish Sardines are caught.”
Consumers will also be able to send off for a limited edition print of the painting.
The ‘Raging Sea’, by young artist Ewa Polanek, shows the area where the sardines are caught and will be featured on Wild Scottish Sardines (rsp: £1.29 for 110g), the latest launch from John West.
John West marketing manager Jane Hilton said: “The packaging will offer added value to our consumers, especially as it offers a unique insight into where John West Scottish Sardines are caught.”
Consumers will also be able to send off for a limited edition print of the painting.
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