John West's Sam is a hit on YouTube

John West has racked up over a quarter of a million YouTube views within three weeks of launching a new interactive comedy video. The video stars ‘Sam’, the fisherman featured in the current John West tuna TV ads. Viewers can click on a number of objects in Sam’s cabin - such as a mannequin’s leg and a tuna - to hear him recite a comical story about them. It launched at the end of last month but on Thursday (18 October) had received 283,047 views.