Cheesemaker Joseph Heler has launched a campaign to 'save Cheshire cheese', backed by Tesco, Sainsbury's and Morrisons.
The company will be carrying out a series of in-store tasting sessions to encourage shoppers to buy Cheshire cheese.
Joseph Heler will also be selling its own cheese at the Cheshire Show on 21 and 22 June, and has launched a Facebook campaign to find 'the ultimate Cheshire cheese recipe'.
MD Mike Heler said: "We are striving to re-educate people on its exceptional taste and diversity."
The company will be carrying out a series of in-store tasting sessions to encourage shoppers to buy Cheshire cheese.
Joseph Heler will also be selling its own cheese at the Cheshire Show on 21 and 22 June, and has launched a Facebook campaign to find 'the ultimate Cheshire cheese recipe'.
MD Mike Heler said: "We are striving to re-educate people on its exceptional taste and diversity."
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