One in four bananas sold in Sainsbury is now Fairtrade, according to the retailer, and sales of Fairtrade bananas are growing faster than non-Fairtrade at a rate of 27% year on year compared with 10% for conventional fruit.
Sainsbury has just moved its children's bananas to Fairtrade fruit with the introduction of Fairtrade kids' bags but at the same 99p-a-bag price, saying that the grower would receive more.
It has also introduced loose Fairtrade bananas in a trial in 54 stores.
Sainsbury also claims that its customers buy the most Fairtrade bananas of any retailer, and that it sells more than a third of all Fairtrade bananas sold in the UK.
Sainsbury has just moved its children's bananas to Fairtrade fruit with the introduction of Fairtrade kids' bags but at the same 99p-a-bag price, saying that the grower would receive more.
It has also introduced loose Fairtrade bananas in a trial in 54 stores.
Sainsbury also claims that its customers buy the most Fairtrade bananas of any retailer, and that it sells more than a third of all Fairtrade bananas sold in the UK.
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