Marks and Spencer has appointed Jude Bridge head of external marketing, reporting to group marketing director Alan McWalter. Bridge, who joins in September, will oversee the development of the chain's new customer-focused marketing strategy in its retail business. She joins from advertising agency Publicis. Her former roles in the fmcg industry include international brands director of KP Snacks, and European marketing manager for Unilever. McWalter said: "Her obvious enthusiasm for Marks and Spencer coupled with her proven marketing skills across a wide variety of consumer brands will ensure that our brand message is communicated consistently." {{PEOPLE MOVES }}

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