Cirio Del Monte is to give its enduring Just Juice brand a facelift in a bid to boost sales. The brand is to get new packaging and a £500,000 round of backing as part of a relaunch next month. One-litre Tetra-paks of Apple, Grapefruit, Orange, Pineapple and Tomato will feature new graphics, while three new juice blends will join the range in 500ml PET packs ­ Florida Orange, Berry Fruits and Tropical. The 200ml Tetra-pak range will be available in Orange, Apple and Pineapple pure juices. Helen Piper-King, head of marketing, said the company was looking to extend Just Juice's 24.5% share of the £22m-a-year long life pure juice market. "The new look communicates the brand's youthful, outdoor personality through confident and exciting graphics," she added. "The redesign also ensures that Just Juice is the most modern, up-to-date brand in its sector." {{P&P }}

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