Glasgow-based wholesaler JW Filshill has appointed Arwel Carter as regional development manager for the north of England.
Carter joins the business having spent nine years at field and experiential marketing agency McCurrach.
During his time at the company, he held various senior positions, including business development manager and key account manager for news.
He also spent time working with Unilever’s ice cream and grocery teams, gaining valuable experience in the both the convenience and multiple channels.
Filshill said that, as part of his new role, Carter would be tasked with strengthening symbol group KeyStore’s business support team, increasing profitability while retaining retailer flexibility.
He will report into Graham Cairns, who has been promoted to sales and business development manager for the north of England after the departure of Jeanette Gordon.
“Under the leadership of Jeanette Gordon and Graham Cairns, we have built strong momentum for the KeyStore brand in the north of England,” said Filshill chief sales and marketing officer Craig Brown.
“We want to build on that as more retailers choose KeyStore as the best solution for achieving increased profit and margin.
“His knowledge of the territory will be invaluable and his involvement with a local football club shows that he shares the strong sense of community that both Filshill and KeyStore adhere to.”
Carter said: “McCurrach has been fantastic in giving me a toolkit and skillset in retail but I want to broaden my experience and I needed a new challenge.
“I’m really looking forward to meeting all our customers in the region and bringing new ones into the Filshill and KeyStore family.”
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