Scottish wholesaler JW Filshill has appointed Estelle Balfour as its latest regional development manager.
Balfour joins from confectionery giant Ferrero Rocher, where she has worked as a retail development manager since August 2023.
Reporting to sales manager Shirley Ruane, Balfour will initially service Filshill’s KeyStore symbol estate across Ayrshire, Stranraer and Dumfries.
“I’ve always been interested in fmcg and did a module on it when I was at university – I also worked in Tesco as a student and my interest in retail grew from there,” she said.
“Much of my role at Ferrero was about building relationships and that is embedded in the culture at Filshill and KeyStore.”
JW Filshill chief sales and marketing officer Craig Brown added: “We’re delighted to welcome Estelle to the Filshill family as we celebrate our 150th anniversary.
“She is eager to continue her journey in the food and drink sector and further develop her skill set. Estelle has demonstrated great passion about our culture and values the development opportunities that Filshill offers, and we look forward to watching her continue this next stage of her career with confidence, supported by her new colleagues and working closely with ambitious, results-driven KeyStore retailers.”
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