Upmarket noodle pot brand Kabuto is launching its first TV campaign as part of a £350k spend.
It will run in three six-week bursts, in July, September and next January, on Viacom’s Comedy Channel.
Founder Crispin Busk said the brand had grown from £100k in 2011, its launch year, to £750k in 2012, and was set to reach £2m this year.
Two new flavours, chilli chicken ramen and prawn tom yum, will be listed in 350 Sainsbury’s from 1 July (rsp: £1.99).
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