Kraft is extending its Daim chocolate portfolio and has enlisted 90s teen heart-throb Kavana as the face of a new online campaign.
A Daim and Milka combined chocolate bar, Milka Daim (rsp: £tbc) and a limited-edition duo-sized version of the traditional Daim bar (rsp: £65p) are being rolled out now. The dual bar will be supported by a 30-second viral advert featuring the singer.
Kavana was last week crowned the winner of Daim’s Second Daim Around competition to become the face of the 1990s-themed online campaign.
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