Created by: J Walter Thompson
Launched: 2000
This gentle ad presented ordinary people indulging in an extra bowl of Crunchy Nut Corn Flakes at breakfast to the sound of Maurice Williams singing Stay (just a little bit longer). The captions spelt out excuses the diners might use to explain their subsequent lateness for work. I couldn't find my glasses' came from a man wearing them on his head and My wife ran off with the milkman' was offered by the gentleman pictured above. It also gave Kellogg the opportunity to add another excuse: the product's strapline, The trouble is they taste too good'.
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