Kellogg's and Müller have joined forces to create Müller Corners with Kellogg's Cereals ­ which offers both companies the chance to extend into new categories. The three split pots have vanilla yogurt in the main pot and a helping of a Kellogg's cereal in the smaller corner one. A Crunchy Nut Corn Flakes variant is aimed at adults, while Frosties and Coco Pops target kids. Packs of three (rsp 99p) have hit shelves and single pots will follow in a few weeks Marketing and promotional support, scheduled for March, includes posters, trade press ads, instore offers and PR. The products are also highlighted on Kellogg's cereal packets. "Breakfast is a huge opportunity for us," said Müller md Ken Ward. "And Kellogg's, which dominates in breakfast eating, can take us there. Yogurt is mainly eaten as a snack so we can take Kellogg's into snacking ­ a market they are keen to crack." {{P&P }}

Topics