Kellogg’s taps unicorn craze with Unicorn Froot Loops

Kellogg’s is tapping the unicorn food craze with the launch of Unicorn Froot Loops. Containing only natural colouring, the multicoloured ready to eat cereal is rolling out now to grocers throughout the UK. The limited-edition product is fortified with vitamins C and B, iron and calcium (rsp: £2.79/375g).

Unicorns were “a phenomenon this year, and, like we have previously, we are keen to tap into relevant trend with wide appeal” said Michaela Mayoh, Kellogg’s UK & Ireland brand manager for cereal marketing. “The appeal of limited-edition character takeovers on pack and embracing current trends is something that works well in store and is popular with our consumers.”