Kendamil has launched its first ever TV marketing campaign, with adverts on Sky emphasising its formulation and parental testimonials.
The British-made infant formula brand said it was aiming to disrupt the industry with its campaign by “celebrating a more ‘real’ version of parenting”.
The ad push features testimonials from real parents that use Kendamil with their own babies and would highlight what made it unique, according to the brand.
“We are incredibly proud to launch this campaign, celebrating the real British and Irish parents who have chosen our uniquely UK-sourced and sustainably made Kendamil formula to raise their little ones,” said Dylan McMahon, co-founder and head of growth.
“As a family business ourselves, we understand the value parents place on the experiences of their friends and family and as the UK’s top-rated baby formula [Trustpilot], we wanted to break the mould by placing these real testimonials at the core of our campaign.”
The brand added the campaign would be similar in style to the brand’s ‘Real Kendamum Reviews’ on YouTube, which had accumulated nearly a quarter of a million views.
“We’re so proud of our Kendamums and Kendadads – they’ve really nailed it in this 30-second spot,” he added.
Kendamil uses liquid whole milk from British farms as a source of fat in its formula range rather than vegetable oils as is the industry standard. In addition, the brand uniquely uses algal oil as a source of omega-3 instead of fish oil.
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