Thirsk-based blue cheese maker Shepherds Purse has appointed John Kerwin associate director for corporate sales.
Kerwin will focus on building sales through major national accounts, whether independent delis or top multiples.
He said: "The business is built on deli, but we're moving into pre-packed cheese as well."
He moves from Danby Foods, which became Authentic Speciality Foods, where he was sales director, and has held sales posts at Imperial Tobacco and Dalepak.
He left Danby Foods 18 months ago and has been doing consultancy work in the intervening period.
He is also vice-chairman of Yorkshire Pantry, the voluntary organisation that helps the county's food producers to start up or expand their business.

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