Kettle Foods has launched a range of tortilla chips, two months after rival Tyrrells entered the category.
The Kettle Tortilla Chips, which will hit shelves in August, come in four flavours: Sea Salted, Sweet Chilli Salsa, Nacho cheese and Cool Sour Cream [rsp: £1.85/160g].
“We believe there is an appetite among slightly older consumers for subtler, more natural-tasting tortilla chips,” said Kettle Foods marketing director Andrew Slamin.
He added that the Kettle tortillas, which he described as based around traditional Mexican flavours, were a different proposition to Tyrrells’, which featured seasonings inspired by English cuisine.
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