KFC launched a £2.5m ad campaign this week to ensure its consumers are in no doubt over the origin of its chicken products. The TV ad - which debuted on Monday evening - shows a farmer handing boxes of British Red Tractor assured chicken to a delivery man bound for a KFC restaurant. “We’re really proud of the fact our Original Recipe chicken on the bone is, and always has been, fresh and British,” said James Mercer, marketing director for KFC UK.

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