Sunny D is continuing its resurgence by expanding into cartons for children’s lunchboxes.

The new 200ml pack comes in the brand’s core Florida Style flavour in packs of five (rsp: £1.98). Rolling out to Asda now, it is aimed at mums “looking for a good-value juice drink”.

After a number of relaunches, the brand has turned a corner with year-on-year sales up 52.5% in value and 59.9% in volume [SymphonyIRI 52w/e 14 April 2012].

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