Kimberly-Clark gives Kleenex facial tissue range new look

Kimberly-Clark is giving its Kleenex facial tissue range a new look to prevent consumers hiding the products away.

New designs feature on boxes and pocket packs of Kleenex The Original, Balsam, Balsam + Menthol, Ultrasoft and Mansize. They are also being used on new variant Sensitive.

Similar design cues were used on each variant to present a “holistic visual expression” across the brand and range, according to Sophie Woodford, EMEA marketing director of Kleenex.

“We found many people were buying tissues and storing them away,” said Woodford. “We’ve created packaging people will be happy to display.”