Beauty products supplier KMI Brands has expanded its Naked brand into the fake tan category for the first time.

Available now, the Naked Fake It Gotta Glow gift pack comprises a 97% natural and silicone-free Glow It Up Self Tan Lotion and a 100% natural Dust Me Mineral Shimmer Powder (rsp: £14). Containing extracts of pink grapefruit, orchid petals, amber and vanilla, the lines had been developed to offer a “more appealing fragrance” compared with existing self-tan offerings, said KMI.

The launch forms part of KMI’s strategy to grow sales from £13m to £20m in the next few years by rationalising its portfolio of brands and investing more in its core ranges.

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