Swedish cider producer Kopparberg has added a second flavour to its low-calorie fruit cider range.
Raspberry Light, aimed at younger shoppers, joins Summer Fruits Light and contains 34 calories per 100ml. The canned NPD is available now in Tesco and launching in Asda on 20 May (rsp: £1.80/250ml).
It was created to suit busy young consumers who were “increasingly making alternative lifestyle choices” with regards to calorie intake, said Kopparberg.
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