Swedish cider brand Kopparberg is hitting the UK's TVs and radios for the first time next month.
A £5m ad campaign up from £3m in 2010 will run from 6 June to September and will include outdoor, digital and print activity.
"We are family-owned and didn't have the money to invest before but our success has now made this possible," said UK MD Davin Nugent. "Until now our success has been down to word of mouth."
Nugent said the TV ad, featuring American band Sleigh Bells, was "not typical of the cider category".
A £5m ad campaign up from £3m in 2010 will run from 6 June to September and will include outdoor, digital and print activity.
"We are family-owned and didn't have the money to invest before but our success has now made this possible," said UK MD Davin Nugent. "Until now our success has been down to word of mouth."
Nugent said the TV ad, featuring American band Sleigh Bells, was "not typical of the cider category".
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