A Korean pear juice designed to “support alcohol metabolism and reduce hangover severity” has launched in the UK.
Called Nashi Pear Juice, the soft drink is the brainchild of sisters Lucy and Taya Jackson.
Frustrated with losing days to hangovers, the pair discovered Korean pear juice.
Pear juice was found by a study published in the Food and Chemical Toxicology journal to help the body detoxify alcohol and alleviate the symptoms of a hangover when consumed prior to drinking booze.
Taken 20 minutes before drinking, Nashi helped “the body process alcohol, making it one of the few hangover prevention drinks that targets the cause rather than just the symptoms”, claimed the brand.
It is made of 100% Korean pear juice, and is available for purchase directly through the brand’s DTC website (rsp: £19.99/6x250ml).
Co-founder Taya Jackson said: “We created Nashi because we believe life is for living, whether that means hitting the gym, enjoying time with family, or simply getting through the workday without a pounding headache.
“We’re not about encouraging excessive drinking – we’re about making it easier to enjoy a balanced lifestyle so you can have the night before and the morning after.”
No comments yet