KP snacks is replacing the standard-sized Hula Hoops in its 50g Grab Bags with its Big Hoops.

The company said it felt Big Hoops - introduced in 2011 - would better meet the needs of consumers seeking a snack on the go.

It is also extending its price-marked 100g packs in the impulse channel with a £1 PMP of salted Big Hoops after the strategy was successful for Big Hoops BBQ beef.

The overall Hula Hoops brand is worth £90.8m in a £2.7bn snacks category.

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