Kraft Foods is gearing up for easter by investing up to £1m in a promotional link-up between Dairylea Lunchables and Cartoon Network.
The promotion will be supported with a multi-media campaign, including terrestrial and satellite TV advertising, sponsorship, and web activity.
Beginning as an on-pack promotion on March 10, Dairylea Lunchables Funpacks will contain one of six collectable Stack-A-Toon tellys, featuring a popular Cartoon Network character. The on-pack promotion is part of a Stack-A-Toon special weekend created by Cartoon Network.
Trade relations manager at Kraft Foods Easton Millar said: “The terrestrial TV campaign alone is guaranteed to reach 5.8m kids, we are confident that this promotion will really drive awareness of Dairylea Lunchables even further.”
The promotion will be supported with a multi-media campaign, including terrestrial and satellite TV advertising, sponsorship, and web activity.
Beginning as an on-pack promotion on March 10, Dairylea Lunchables Funpacks will contain one of six collectable Stack-A-Toon tellys, featuring a popular Cartoon Network character. The on-pack promotion is part of a Stack-A-Toon special weekend created by Cartoon Network.
Trade relations manager at Kraft Foods Easton Millar said: “The terrestrial TV campaign alone is guaranteed to reach 5.8m kids, we are confident that this promotion will really drive awareness of Dairylea Lunchables even further.”
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