Marblehead, the spirits importer, is launching a new premium black spiced rum in the UK.
The Kraken Black Spiced Rum, a 40% abv drink, is pitched at urban 25 to 45-year-olds with the strapline 'Put a beast in your belly'.
The rum is packaged in a 70cl Victorian 'flagon-style' bottle (rsp: £22.99) featuring a pen and ink drawing of a Kraken a mythical giant squid. Launched in the US last year, its UK roll-out was delayed by six months after snow caused the roof of a London City Bond warehouse to collapse.
It is rolling out to wholesale and retail channels, including Majestic Wine and Selfridges, in the next few weeks.
"Kraken has a story to tell, it tastes good and the packaging will have strong appeal to those who want to experiment," said Marblehead business development director Dave Steward.
The Kraken Black Spiced Rum, a 40% abv drink, is pitched at urban 25 to 45-year-olds with the strapline 'Put a beast in your belly'.
The rum is packaged in a 70cl Victorian 'flagon-style' bottle (rsp: £22.99) featuring a pen and ink drawing of a Kraken a mythical giant squid. Launched in the US last year, its UK roll-out was delayed by six months after snow caused the roof of a London City Bond warehouse to collapse.
It is rolling out to wholesale and retail channels, including Majestic Wine and Selfridges, in the next few weeks.
"Kraken has a story to tell, it tastes good and the packaging will have strong appeal to those who want to experiment," said Marblehead business development director Dave Steward.
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