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La Vie invites fellow vegan brands to reuse its TV ad
By Kevin White2025-04-22T14:36:00
The ad shows a man preparing and then eating what appears to be meat, in front of a pig, before revealing the product is plant-based
La Vie has launched an “industry-first” collaboration, inviting other vegan brands to reuse its latest advertising format, product-swapped, with an animal of their choice.
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