A new look has been created for Labatt Ice by Interbrew UK. The Canadian lager is now sold in 330ml clear bottles featuring the message superchilled' and a blue and white maple leaf design. Marketing director Richard Evans said: "This will improve shelf stand-out, particularly in a chiller cabinet ­ the key retail location for bottled beer brands." The brand has used dark glass since its UK launch in 1996 but is switching to the new, clear bottle on a rolling stock replacement basis. {{DRINKS }}

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