Lambrini has cut the calorie count of its light range and is relaunching it as Luci by Lambrini.
The wine-style drink has been reformulated to lower the alcohol content to 3.5% abv and cut the calories from about 40 to 29 per 125ml glass.
The changes would boost the appeal of the drink to consumers who wanted a lower-calorie alternative, said brand manager Lorna Tweed.
The new range will roll out to Asda from next month (rsp: £1.99/75cl).
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