Federation Brewery has re-launched its flagship lager brand in the take home market. LCL has been given a new image which Federation says will improve standout and create maximum impact in major multiples.
Carole Beverley, marketing manager at Federation said: "The take home market is a critical route to market and the new design will help us intensify our position."
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Carole Beverley, marketing manager at Federation said: "The take home market is a critical route to market and the new design will help us intensify our position."
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