Popular cold and flu remedy Lemsip is among the brands in the money this winter, getting its own £5 million advertising campaign. The majority of the figure will be spent on TV advertising, although outdoor posters and ads in women's magazines will also play a key role in the campaign, said Reckitt Benckiser Healthcare. Ads for Lemsip Max Strength are getting their first airings now, while creatives for stable mate Lozenges hit screens from the middle of this month. Both TV campaigns will run until February but are not alone in pushing the Lemsip message. Press ads for Lemsip's children's remedies Six+ Cold & Flu Relief and Vapo Patches are already doing the rounds as part of Reckitt Benckiser's campaign for the whole range in the run up to Christmas and beyond. A spokesman said the Lemsip range accounted for more than a third of the total colds and flu market, according to the latest figures from industry analyst Information Resources. {{P&P }}

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