Benecol launches a new TV ad campaign this week featuring Carol Vorderman and real life' Benecol consumers discussing how it has reduced their cholesterol levels. Memory Lane Cakes has launched its Toy Story 2 Cake Bars this week. Rsp £1.09 for a pack of five. A £2m campaign on TV, buses and direct mail will support convenience cat food Felix Duo Pot. Knorr Micro Noodles return to the TV screen with a £2m, three month ad campaign breaking in March. Geo Adams is launching Brunch Pasty, a pasty with bacon, sausage, egg and tomato sauce. Rsp 95p. A £250,000 campaign on Granada TV, in women's press, posters and direct mail runs in April to build brand awareness of fruity malt loaf Soreen Sliced. Radox is running a four week £1.3m TV campaign from March 13 to support Radox Showerfresh. Ty Nant Spring Water is sponsoring Julien MacDonald's show at London Fashion Week. {{P&P }}

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