Lidl surprised hospital maternity staff by decking out their ward with decorations, a Christmas tree and stockings, and handing out gifts.
Staff and patients at Leicester Maternity Hospital were given candles, truffles and a Yamaha keyboard.
It was the result of a Facebook competition in which Lidl offered to ‘upgrade Christmas’ - the tagline of their festive ad campaign - and asked followers to nominate someone deserving.
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Sue Gill, one of the Leicester maternity staff, was nominated by her daughter Hannah Gill.
“Like so many NHS staff this Christmas, mum works throughout the festive period and I think it’s really important that their hard work is recognised,” said Hannah.
Lidl UK head of communications and CSR Georgina Hall said: “Lidl’s Christmas campaign celebrates all the wonderful upgrades that happen over the festive period, and who better to treat to a festive makeover than hard-working midwives and new mums.”
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