Lidl is giving its loyalty scheme a boost to start the new year, with members getting the chance to win a £10 discount with every shop.
Until 15 January, the discounter is promising one in 10 shoppers using the Lidl Plus app will be rewarded with a £10 coupon to claim off their next shop.
Lidl Plus members will get a chance to win every time they shop in a ‘spin the wheel’ contest in the app.
Other prizes are also on offer, such as 15% off bananas, grapes, apples and oranges, along with rewards for reaching spending thresholds within a month, including 10% off the next shop after hitting £250, and a free bakery item for every shop over £10.
Lidl started 2024 with a similar £10 spin the wheel contest and saw a significant increase in app users throughout the year.
Announcing its Christmas trading results last week, the discounter said the Lidl Plus user base had grown by over a quarter year on year, with 75% more customers taking advantage of its weekly discounts.
Lidl reported a 7% year-on-year increase in sales over the four weeks to 24 December, to over £1bn for the first time.
It was also a big winner in Kantar’s latest monthly data on supermarket sales, covering the ‘golden quarter’ leading Christmas.
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