Lidl is giving away ‘Valentine’s Day treats’ of £10 vouchers to spend in store, absolutely free.
The treats are rewards offered today in the Lidl Plus loyalty app.
However, not all loyalty scheme members are getting the same amount. Examples seen by The Grocer range from £5 off when spending £75 to £10 off when spending £10.
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Lidl Plus has proved a hugely popular feature and a big customer draw for the discounter since its UK launch in 2020, with 38% of its shoppers actively using it by last year [NIQ May 2024].
The scheme gives members personalised rewards in the form of discount vouchers or free products with every shop, as well as standardised discounts for all members on a weekly rotating selection of items.
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It has helped Lidl to be the UK’s fastest-growing bricks & mortar supermarket in Kantar data for 17 months in a row, with its sales up 7.4% year on year in the 12 weeks to 26 January.
The Lidl Plus app also gave users the chance to win a £10 voucher with every shop in January, in a ‘spin the wheel’ game in the app, which returned for the second year in a row.
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