Lidl has returned to its ‘Lidl Surprises’ theme for its 2016 Easter TV ad campaign. The campaign will incorporate TV, press, OOH, POS, digital, radio and social media.
“Family and treating your loved ones remain at the heart of our latest campaign, and we wanted to underline Lidl’s role as the go-to supermarket for the weekly shop and for special occasions,” said Lidl’s advertising and marketing director Claire Farrant.
The ad was created by TBWA, which also dreamed up Lidl’s Christmas campaign. Lidl said the School of Christmas campaign had “delivered strong bottom-line results and was recognised as the ‘most-likely-to-make-you-buy’ amongst the festive supermarket ads by market research firm Millward Brown.”
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