Discount retailer Lidl is to sell-cut price flights alongside its usual grocery offer.
Next week, in conjunction with budget German airline Air Berlin, customers will be able to save up to £100 on a return flight to 25 European destinations.
Tony Parker, a director at Lidl, said: “This is not a sales-led gimmick, no Lidl product purchase is necessary to buy a flight voucher and there will be no special restrictions.”
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