Posh tea brand Williamson is launching its Lifeboat Tea range in Waitrose the first time it will be available outside RNLI outlets.
The range, which is being rolled out now, has been revamped for its mainstream launch in order to clearly communicate its association with the lifeboat body.
Williamson has upped its donation to the charity from 4p to 7p for each pack sold (rsp: £2.09 for 80 bags) to coincide with the launch.
The family-owned business aims to raise £200,000 a year for the charity.
The range, which is being rolled out now, has been revamped for its mainstream launch in order to clearly communicate its association with the lifeboat body.
Williamson has upped its donation to the charity from 4p to 7p for each pack sold (rsp: £2.09 for 80 bags) to coincide with the launch.
The family-owned business aims to raise £200,000 a year for the charity.
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