Little Miracles adds first Fairtrade-certified drink to its natural energy range

Natural energy drink Little Miracles has developed its first Fairtrade-certified drink and revealed plans to become a full Fairtrade range.

Available from January, the new Rooibos Tea, Elderflower Berry & Ginger variant contains brewed stevia tea, which was “less sweet” than stevia extract and sweetened “without the stevia aniseed aftertaste,” said international marketing manager Kate Woolf.

Developing a fully Fairtrade range “would take time,” she added.

The brand launched a fashion-themed marketing push this week, with the drinks modelled by fashion bloggers in Look magazine.