A range of licensed products featuring the Love Hearts confectionery brand is being expanded into car air fresheners.

The air fresheners hit shelves this autumn and follow a range of Love Heart-branded tissues that rolled into 323 Asda stores last month.

151 Products, which secured a two-year licensing deal with Love Hearts owner Swizzels Matlow earlier this year, said its turnover rose £5m to £29m last year and expected sales to reach £35m in 2012.

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