England striker Michael Owen is set to lead the attack in an on-pack promotion for energy drink Lucozade Sport.
Rolling out now and running throughout the Euro 2004 championships, promotional packs will flag up the ‘Are you ready to win £1m?’ offer. Each indicates a ‘Michael Owen match minute’ for one of the six potential matches that England could
play, as well as a potential cash prize, which ranges from £5 to £1m. Participants text their details to register and, if the striker scores a goal in that minute, they win the prize stated. Owner GlaxoSmithKline is investing £2m to back the promotion with newspaper advertising next month, PoS material, and TV commercials which feature Owen.
Rolling out now and running throughout the Euro 2004 championships, promotional packs will flag up the ‘Are you ready to win £1m?’ offer. Each indicates a ‘Michael Owen match minute’ for one of the six potential matches that England could
play, as well as a potential cash prize, which ranges from £5 to £1m. Participants text their details to register and, if the striker scores a goal in that minute, they win the prize stated. Owner GlaxoSmithKline is investing £2m to back the promotion with newspaper advertising next month, PoS material, and TV commercials which feature Owen.
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