Kraft Foods is widening the Dairylea Lunchables Fun Pack menu with the addition of a pizza variant. The Fun Pack contains a do-it-yourself pizza kit (including a pre-cooked pizza base, tomato sauce, ham or pepperoni and Dairylea slice) as well as a Capri Sun orange juice drink. The Ham & Cheese Fun Pack includes a Dime Bar, and the Pepperoni & Cheese version includes Milka Naps. The Fun Packs have also been redesigned so the box now opens from the top. Kraft has earmarked a marketing spend of £1.2m for the Lunchables Fun Pack range. An advertising campaign breaks on April 28 on kids' channels. And next month the brand's Digimon promotion gets under way. {{MARKETING - P&P }}

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