Kraft Foods is adding a Chicken Burger variant to its Dairylea Lunchables range and backing it with £2m of marketing support. The new arrival, which hits shelves next week, consists of two mini bread rolls, two chicken burgers, Dairylea slices and tomato ketchup, while a Fun Pack version also contains a Capri orange juice drink and Mini Dime treats. An on-pack promotion offers free cinema tickets in exchange for six tokens. Each Lunchables pack carries two tokens and there are three on the Fun Pack. Packs also direct children to the brand's web site where they can make their own animated film online and have the chance to win a family trip to Disneyland Paris. Television commercials ­ one showing children putting together their Lunchables chicken burgers, the other, a young lad using his Lunchables pack as a cinema pass ­ reach terrestrial and satellite channels on August 24. {{P&P }}

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