Arla is looking to keep Lurpak at the forefront of consumers' minds this Christmas with two seasonally-inspired inner-foil designs.

Part of Lurpak's current Good Food Deserves marketing campaign, the designs would encourage shoppers to be proud about their respect for good food, Arla said.

A brussels sprout design will state: I will honour the sprout (repeat three times on Christmas morning) and a mince pie design will read: May my pies be ­plentiful (say to self on Christmas Eve).

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