P&H McLane is putting its Mace own label range through an image overhaul in a bid to double sales. Symbol sales manager Derek Boocock said: "We're rationalising the range to ensure it is relevant to the market, with new packaging and a new corporate brand. This year it's our intention to double sales of Mace own label product." The 200-strong range spans all key grocery categories and has recently been introduced into the Retailer Reward Scheme, which gives symbol group members the chance to earn retrospective discounts on purchases. P&H expects to secure its 100th Mace Express store next month, bang on target for the year, said Boocock. "This has been a hugely successful format in filling the middle ground between CTNs and fully blown convenience stores. It's particularly good for forecourts, and impulse driven environments." {{NEWS }}

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