Yorkshire craft brewery Magic Rock has upgraded its production lines on the back of a £850k investment.
The start-up has commissioned innovative new canning lines to be installed at its Huddersfield site after the funding was facilitated by HSBC UK and HSBC Asset Finance.
The new KHS canning line will enable the company to fill cans faster and more efficiently, with improved stability and shelf life, Magic Rock said.
Since first canning its beers in 2015 the brewery has significantly grown its range, from three to a core range of 10 beers in 2018.
The brewer sold 79,000 cases in 2017, up 49% on 2016, and says it has already overtaken the full-year sales figure for last year.
“Magic Rock began canning in 2015 following our relocation to a new site, after two years of rapid expansion and increases in canned beer sales we found the need review our canning situation,” commented Magic Rock head brewer Matthew Joy.
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“Our goals were to increase efficiency, reduce beer loses, reduce TPO, future proof our packaging capacity, and improve stability and the quality of the final product.”
Matthew Joy, HSBC UK’s senior commercial manager for West & North Yorkshire, said: “Magic Rock Brewing has been a pioneer in beer canning over the last three years, receiving international praise for bringing consistent high-quality produce to the UK and across the world.
“Care for craft has been matched with a clear business strategy and this latest investment supports the business to meet growing demand whilst improving its sustainable credentials.”
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